Privacy Policy

Last updated: 2026-05-08

This Privacy Policy describes how Alpine Rivers® collects, uses, and shares your information when you visit or make a purchase from this store.

Data controller

The data controller for personal information collected through this store is Belmont London Limited, a company registered in England and Wales (company number: 09734106). Registered office: 128 City Road, London, England, EC1V 2NX, United Kingdom. Contact: through the Contact page.

Information we collect

When you visit our store, we automatically collect certain information about your device, including:

  • Browser type and version
  • Operating system
  • Pages visited and time spent on each
  • Approximate location (country and region) derived from your IP address
  • Referring website

When you place an order, we additionally collect:

  • Name and shipping address
  • Email address and phone number (optional)
  • Billing address
  • Payment information (processed by Shopify Payments and Stripe; we do not store full card details)
  • Order history

How we use your information

We use the information we collect to:

  • Process and fulfill your orders
  • Communicate with you about your orders, returns, or questions
  • Detect and prevent fraud
  • Improve and optimize our store
  • If you have opted in, send you marketing communications about Alpine Rivers® products and offers

Sharing your information

We share your information with the following service providers, only to the extent necessary to provide their service:

  • Shopify, our store platform
  • Shopify Payments and Stripe, payment processing
  • USPS, UPS, and any carriers used to ship your order
  • Email service providers used for order confirmations and customer service
  • Analytics providers, in aggregated and anonymized form where possible

We do not sell your personal information.

Your rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information, subject to our legal obligations
  • Object to or restrict certain processing
  • Withdraw consent for marketing communications at any time

To exercise any of these rights, contact us through the Contact page.

Cookies

This store uses cookies and similar technologies for functionality, security, analytics, and marketing. Most browsers allow you to control cookies through their settings. Disabling cookies may affect the functionality of this store.

Data retention

We retain order information for as long as required by tax and consumer protection law in the jurisdictions where we operate, and for as long as necessary to support customer inquiries about past orders.

Changes to this policy

We may update this Privacy Policy from time to time. The Last updated date at the top of the page reflects the most recent revision. Significant changes will be communicated by email to customers with active accounts.

Contact

For privacy-related questions, contact Belmont London Limited through the Contact page.